Integrated marketing and communications strategies are her bread and butter and with her, she brings a fresh perspective, a contagious energy and a deep understanding of the importance and impact of community. Sit back and enjoy listening to Mary discuss the importance of knowing your audience, making sure the “vibe” is right, and how being an immigrant has affected how she views marketing, and the world. With a passion for brand and media strategy, Mary now sits as part of the team at National PR, where she works as a reliable and thoughtful project coordinator for clients such as Tourism New Brunswick, University of King’s College, City of Moncton, New Brunswick Arts and Culture and Port of Halifax. Moving from Honduras to Halifax in 2015 to attend Saint Mary’s University, Mary is simultaneously a newcomer and a leader in Halifax. While it would be silly to say making a logo bigger for every design is wrong, each design and project objectives should be analysed on their merit.On this episode of “Make My Logo Bigger” we speak with someone we’ve had the honour of working closely with, and someone whose story has truly inspired all of us here at JIVE the one and only, Mary Navas. At this point a light bulb moments happens and they realise how important their secondary graphics are. This is easily fixed by using the example of driving down a busy street looking for your bank, are you looking for the name of the bank? or are you looking for the colours of your bank? Almost universally they answer, I’m looking for the colours of my bank. It is a common misconception with business owners that their logo is their brand. This in turn provides a better way to tell your story (marketing), because lets be honest your logo will only tell part of your story. Your visual brand is the grand sum of all of these elements used together. These will include, photography, a dedicated colour suite, dedicated font families, secondary graphic styles (pattern, images) and a set combination on how these elements work together. A company’s visual brand can utilise many more elements that add to the overall visual communication. While this is not incorrect their brand is much more than their logo. When clients generally refer to their brand they are talking about their logo.
To help explain, we will provide examples of designs from print advertising, business cards, signage and outdoor advertising that explain what makes these designs work and why making the logo bigger doesn’t help. This is not unreasonable, every business owner wants their business to stand out and grab your attention.īut does making the logo bigger help your business stand out more? We can categorically say NO, it doesn’t. We can guarantee the reason a client asks “can you make my logo bigger?” is because they want their business to stand out more. Before we can properly answer this question it is important to understand what drives this question.
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